OUR WERKS
EVENT PLANNING for RedBull Racing
About this Werk
Move over Formula 1, it’s time for the “Cleanest Race on Earth”! Werks Solutions had the incredible honour of being the appointed vendor for this exhilarating brand activation with Red Bull Racing, a global powerhouse in the motorsports industry.
Ahead of the 2023 Formula 1 Singapore GP, Red Bull Racing’s finest, Max Verstappen and Checo Perez, left the tires behind and embraced a different kind of speed—floor cleaning machines!
What Werks did?
The event planning team at Werks worked together with Red Bull Racing to create a specially crafted track, littered with debris, by the world’s tallest indoor waterfall, right here in Singapore at Changi Jewel Airport.
How it went?
The adrenaline was high, and the spills were clean as they battled it out in a race like no other. Max and Checo demonstrated their smoothest moves as they swerved and dashed to pick up every last bit of debris in their path. If you haven’t watched the thrilling showdown, do yourself a favour and check out Red Bull Racing’s YouTube video! You won’t believe your eyes.
What our client said
“Huge props to Werks Solutions for making this unforgettable race possible at such short notice. When we say “Clean Sweep,” we mean it in the coolest way imaginable! Thanks to the Werks team for their quick response and on-ground magic in making this stunt possible!”
Dennis Cheah
Regional Media Network Specialist
What our team says
“This collaboration is a testament to our prowess in brand activation and event planning. It reinforces that no job is too small for Werks Solutions — even if it means running around the island to buy and collect debris! We truly love making brand ideas a reality.”