OUR WERKS
Red Bull Intern Championship NTU Activation
About this Werk
Oracle Red Bull Racing Formula 1 Team launched the Red Bull Intern Championship to offer two individuals a rare opportunity to work with the world championship racing team.
Image credit: Red Bull
View this post on Instagram
What Werks did?
This activation was done in the heart of NTU’s new green building, Gaia, which is the largest wooden building in Asia. The Werks team set up the activation and even had a hand in driving the miniature Oracle Red Bull Racing Formula 1 Team RC car around to pique the interest of intern hopefuls!
How it went?
Dubbed the “World’s Fastest Job Ad”, the campaign attracted thousands of applicants. In the end, two winners earned the opportunity of a lifetime – an internship at Red Bull Racing’s headquarters in Milton Keynes, England.
