OUR WERKS
brand activation event for LAND ROVER ADVENTURE
About this Werk
We will literally move the Earth to provide that special experience for our clients!
For an off-road consumer event, we took around 30 odd badass off-road machines to where they should naturally be grazing; off the tarmac and onto the dirt. In an effort to help the clients of Land Rover Singapore better understand their vehicle’s full potential, we dug up the Earth and created a 5-station obstacle course where drivers could fully appreciate and make use of their vehicles’ off-road functions and capabilities.
Meal stops at local Malaysian hotspots were also blended into the trip to satisfy the participants’ adventure and food cravings.