This star-studded official product launch for AMBROSIAL Greek-style yoghurt drink for the SEA market saw attendance from senior management of Asia’s largest dairy manufacturer, Yili, key social media influencers and the Alfa Romeo F1 team along with their first driver Kimi Raikkonen.

Guest were transported into “Santorini, Greece” for the event; whereby the entire venue was transformed to look the part.

The crowd got to try their hand at making their own yoghurt parfaits along with a live station producing custom yoghurt ice cream. The launch component saw a full 3D projection mapping sequence being employed to wow the crowd and seal in the drink’s presence.