Corporate Social Responsibility (CSR) projects always touch a soft spot within us. And this project gives our team the perfect chance to give back to society in a meaningful way.

Since 2014, this Bi-Yearly regional event involves 280 underprivileged children and 30 local coaches in each market. These lucky participants get a chance to train with coaches from the Real Madrid Foundation (RMF) over a 3 day sports clinic programme.

Our scope and responsibilities for the project not only encompasses the on-ground event execution and production but also rallying the respective media agencies, organizing the press conferences, merchandise design and production for the kids and coaches. Our responsibilities also include sourcing for the respective under privileged homes who will be participating.

Over the years, we have organised this event in countries which include Bangladesh, Thailand, Sri Lanka, Vietnam, Pakistan, India, Philippines, Indonesia as well as across the rest of the region.