Most might claim that it’s a dirty business when it comes to toilet hygiene. We say it is a good opportunity to inject some fun.

To get members of the media involved, this campaign involved a tastefully designed kit that could be repurposed into a temporary “squatty-potty” stool. To complement the stool, we included Kleenex’s new Wet Toilet Wipes samples, as well as waterproof infographic toilet decals that recipients could stick in their own toilets and other goodies from Kleenex. The activation phase, code named the “Toilet Takeover”, involved a mall getting its toilets “taken-over” for a month with infographic detailing how Dry Wiping Alone Isn’t Enough.