The adidas “Supercolours” campaign of 2015 was more than a celebration of diversity; it was a declaration of equality and individuality. Our role in this movement was pivotal; we redefined adidas’ Southeast Asian outlets in Singapore, Bangkok, Jakarta, and Malaysia, creating vibrant spaces that echoed the essence of the Supercolours campaign.

Transformative Outlet Reskinning

Turning adidas outlets into canvases of diversity required a meticulous blend of creativity and precision. We conceptualized and executed a reskinning strategy that harmoniously incorporated the campaign’s vibrant palette. From the storefronts to the interiors, every element was infused with the spirit of Supercolours, creating spaces where shoppers didn’t just buy products; they immersed themselves in a celebration of identity and acceptance.

Embracing Individuality

The heart of the Supercolours campaign was individuality. With 50 colors to choose from, adidas empowered individuals to express their personalities freely. Our task was to reflect this liberating spirit in the outlet designs. Each color choice was meticulously integrated, ensuring that the outlets became a canvas for self-expression, celebrating the uniqueness of every visitor.

The Impact

The adidas Supercolours Campaign wasn’t just a visual overhaul; it was a cultural shift. Werks Solutions didn’t just reskin outlets; we created spaces where diversity wasn’t just acknowledged but celebrated. Our designs didn’t just adorn walls; they became a testament to equality. This project exemplifies our ability to translate campaigns into immersive physical experiences, where every color on the wall mirrored the diverse hues of society. 

At Werks Solutions, we don’t just design spaces; we design inclusivity, one vibrant outlet at a time.