OUR WERKS

BRAND ACTIVATION FOR Adidas Digital Shelf

About this Werk

At Werks Solutions, we don’t just assist; we innovate. 

Collaborating with Wunderman for their cross-market campaign across 6 Southeast Asian countries was a venture into the future of retail. Our mission was clear: enhance the consumer experience through cutting-edge technology. 

Enter the “Digital Shelf” – a fusion of swankiness and functionality, strategically placed in selected retail stores across Malaysia, Thailand, Indonesia, Singapore, and the Philippines.

Elevating Consumer Engagement

The Digital Shelf wasn’t just an electronic catalogue; it was a window to a dynamic shopping experience. Our role was pivotal in its production and installation, ensuring that these units seamlessly integrated into the retail environment. With sleek interfaces and interactive features, consumers were not just browsing products; they were engaging with a digital shopping assistant, transforming mundane shopping into an exciting, tech-driven adventure.

Empowering Store Staff

Beyond captivating consumers, the Digital Shelf became an invaluable tool for store staff. Equipped with in-depth product knowledge, staff could now educate customers better, enhancing the shopping journey. The Digital Shelf wasn’t just about showcasing products; it was about empowering both consumers and staff, fostering a sense of connection and knowledge within the retail space.

The Future of Retail, Now

Wunderman’s Digital Shelf campaign wasn’t just a glimpse into the future; it was a bold step into it. Werks Solutions didn’t just assist in production and installation; we facilitated an evolution in retail. For those who encountered the Digital Shelf, it wasn’t just a gadget; it was an experience. 

This project showcases our commitment to merging technology with retail, creating immersive spaces where shopping is not just transactional but transformational. 

At Werks Solutions, we don’t just adapt to trends; we shape them, one innovative campaign at a time.

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